Comcast cable television Comcast cable television Comcast Cable Television Abstract Comcast is one of the largest pay tv companies in america today. Comcast uses last mile technology a genuine hard series to each area it serves. This gives Comcast the ability to sell elective services such as their high speed net and home phone provider. Tv remains the country’s greatest number one way to obtain news, information, and entertainment. Cable tv set in particular, using its programming options for almost any interest, can be tremendous to advertisers due to its ability to attract specific kinds of folks based on the types of courses they watch. Furthermore, cables plasticity allows you to reach an area large as a whole market or no more than a single zip code. Comcast Cable Television Comcast Corporation is a primary wire, telecommunications, and entertainment firm. The company’s first pedigree is in cable television, and Comcast Cable is now the fourth leading cable connection company in the usa, with 4.4 million buyers in 21 states. Comcast Cellular serves 783,000 cellular telephone buyers in Pennsylvania, New Jersey, and Delaware. Comcast likewise partnered with Sprint Corp., Tele-Communications Inc., and Cox Communications Inc. in the Sprint PCS digital cellular telephone joint company. In content, which supply the most proceeds of the business’s three sectors, Comcast owns a 57 percent stake in QVC, Inc., the principle cable television set shopping channel; includes a controlling concern with the Walt Disney Provider in E! Entertainment Tv set, a cable channel dedicated to entertainment and celebrity programming; and holds a mainstream interest in the Philadelphia 76ers NBA basketball team, the Philadelphia Flyers NHL hockey workforce, the Philadelphia Phantoms minimal league hockey group, two indoor sports arenas, and Comcast-Sports activities Net, a 24-hour regional sports network serving the Philadelphia place. The business also holds shares in several other content providers. Controlled by the Roberts category of Philadelphia, Comcast also offers the influential backing of Microsoft Corp., which owns 11.5 percent of the business. Why I chose Comcast I find the company because I currently have Comcast wire and I was considering switching providers. I was thinking about seeing what actually keeps the company among the leading service providers and if they actually had been cheaper with better development instead of Dish Network. Dish Network acquired promotional offers convincing enough for me personally to prefer to consider switching, but I really wished to do my analysis before I move from being truly a loyal Comcast customer to a company I really knew almost nothing about besides everyone informing me I wouldn’t acquire provider when it rained. Marketing Strategy Comcast’s target market description is (guys, middleclass to top quality income men, and females, singles and young adults their reason behind (primary marketplace) is versatility-largest collection of services including phone, cable television, and internet provision. Comcast Comcast marketing strengths are that they offer a range of services. Comcast does much more than just cable tv programming it includes telephone services, internet providers, and movies for instance. Comcast has a name identification among the nation’s largest cable television providers, with more than 21 million video subscribers. Comcast’s annual report shows a strong customer base. A significant marketing weakness is a minimal percentage of phone subscribers Comcast tallies 6.4 million household telephone service accounts, making it the United Says’ third-largest telephone provider (http://en.wikipedia.org/wiki/Comcast#cite_note-25) [“Customers are choosing Comcast phone services as a result of the cost savings,” Comcast Spokesman Charlie Douglas insists, declaring that Comcast support is 20 – 30% less than traditional phone service (http://en.wikipedia.org/wiki/Comcast#cite_note-26). ][The speed at which Comcast received VoIP deployed means they’re grabbing the lion’s talk about of the landline defectors coming from the baby bells. The actual fact that Comcast service is substantially more expensive than independent VoIP carriers didn’t appear to phase customers, who are increasingly drawn to triple play promotional deals. Comcast of course would argue that the higher price reflects the actual fact that Comcast’s Digital Tone of voice is a totally different service from their broadband program, and untouched by Comcast’s new traffic administration scheme (http://www.dslreports.com/shownews/97908).] Virtually all rational network neutrality advocates as well aren’t interested in avoiding a carrier from prioritizing their own phone services. The result is normally that Comcast’s Digital Tone of voice service quality gets larger marks than independent operators with regards to audio quality. Meanwhile, clothes like Vonage continue steadily to struggle with client defections. One telecom analyst company consultant tells us that independent operators carry less than 10% of the marketplace now — a number that goes on to drop. Comcast should expand into areas that they presently do not cover or advertise to be able to gain more customers interested in phone services. However, the reduced percentage of phone clients could be because of the fact that Comcast charges substantial franchise fees for phone services because business case study examples they it is higher to rent various other company’s lines. Marketing options that is a major for Comcast is there on demand movie companies. This can be a new service that’s associated with cable; it gives you on demand provider of what you would like to watch, when you want to watch it and you could choose from thousands of movies and programs when you wish to plus the majority are free so that you can schedule television set around your daily life. Charter, Cox, Time Warner Wire, Cablevision, Comcast and Bright Home Networks are working on a fresh advertising system they’ve dubbed “Canoe.” The effort, planned to help keep billions in ad dollars from moving to the Google’s of the world, will try to make TV advertising even more interactive and individual (or neighborhood) specific. [One of Comcast’s primary trials was in the Baltimore market, where they’re e-mailing customers about “Addressable Advertising,” that will “raise the relevancy of the TV advertising found by their Digital Cable subscribers.” According to Comcast, the info used to determine which ads users will see is founded on “standard, accessible demographic information”(1999-2009 dslreports.com.)]. Comcast and Dish Network are two of the three largest pay television companies in the usa today. When looking at Dish Network versus Comcast, the most obvious dissimilarity may be the delivery technique used. Comcast uses previous mile technology, a genuine hard line to each area it provides. This of program gives Comcast the opportunity to sell additional services such as their high speed internet offering and home phone service. Satellite TV technology has come quite a distance, and most subscribers experience as good as, if not better than Comcast. That’s not to state that your assistance will become lacking with Comcast, as most areas have experienced upgrades in technology as well allowing Comcast digital cable connection and on-demand to be standard. How Do Dish Network and Comcast evaluate when it comes to programming? Dish Network features been known to have hard bargains when it comes to content providers through the years, and this has remaining the subscriber out in the cool so to speak at times. Overall, Dish Network supplies you even more options than watch contagion Comcast in creating a truly tailored offer. Dish Net job offers customers the opportunity to order packages that will be 100% HD with their TURBO HD lineup, as well as packages that contain both SD and HD. Dish Network deals start from $19.99 for the Dish Family offer. Though this package just has about 40 channels, it really is something to consider for families that don’t have any type of cable TV, specifically with the digital changeover that has taken place. The standard entry level offer with Dish Network may be the America’s Top 100 deal. This package is currently $32.99 per month and provides 100 channels. You can include the Turbo HD Bronze bundle for another $10. Localized channels cost another $5 per month. As you can plainly see, Dish Network offers an extremely low entry price in comparison to Comcast, but things can truly add up if you want to add different options to your package. Comcast currently offers their starter program for $53.99 a month, with a six month promotional cost of $29.99.This deal gives the customer a simple channel lineup, with a few extras like music stations and an electronic converter box. The price listed on the site can be a “starting at” price, so it could be a bit more depending on your area and/or your particular choices. In Conclusion, I believe sticking with Comcast will be a better option for me because I love how they have the On Demand characteristic which lets me check out my television shows around how I structure my entire life. It might be more cost friendly to my spending budget and it has On Demand children displays, seeing how spongebob can be my daughters’ favorite exhibit and it seems as though she can’t get plenty of of this show. References Malcolm Berko: Taking inventory, The Express Journal-Register, October 7, 2009 http://en.wikipedia.org/wiki/Comcast#cite_take note-25 http://en.wikipedia.org/wiki/Comcast#cite_note-261999-2009dslreports.com.